Working with Cohen’s Fashion Optical, I had the opportunity to manage the social media calendar and write compelling social media copy for an established brand with a well-defined voice. It was both challenging and exciting to balance creative freedom with the brand’s identity. This experience pushed me to think outside the box while ensuring that every post aligned with Cohen’s established tone, resulting in engaging and educational content that truly resonated with their audience.

Cohen’s Fashion Optical Social Media Content Calendar

I managed monthly content calendars and created content that stayed true to the brand’s voice while leveraging social media trends to drive sales. Additionally, I focused on educating our audience about eye care and eye health, ensuring that our messaging was both engaging and informative, which helped foster trust and loyalty within the community.

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Staying True To The Brand’s Voice

Maintaining a consistent brand voice is essential when connecting with a diverse audience. I focused on crafting engaging and relatable content that reflects the brand’s values while also resonating with audience lifestyle. Utilizing current social media trends kept the copy stylish and authentic. Commitment to a unified voice creates brand loyalty and meaningful interactions.

Social Media Trends To Drive Sales

Strategically harnessing social media trends played a key role to boost sales through engaging posts. I created content that resonated with the audience and highlighted Cohen’s latest eyewear collections. Each post included strong call-to-action prompts, encouraging followers to explore more on the website, driving increased traffic and potential customers directly to the brand’s online store.

Providing Knowledge In The Industry

I developed content that not only promoted eyewear but also educated on essential eye health and eyecare practices. I helped bridge the gap between fashion and health, informing our audience about the importance of regular eye exams, proper lens care, and maintaining good eye health. This strategy built expertise beyond fashion, establishing the brand as a trusted resource for eyecare as well.