I’m proud of the contributions I’ve made at Plan Medicare, where I’ve had the opportunity to make a real impact. I quickly noticed there was no social media strategy or cohesive branding in place, which left a gap in the company’s ability to establish credibility, build a community, and legitimize its presence. I explained the importance of a solid brand identity and how it would enhance trust and engagement. I proudly took on the initiative, creating content for Instagram, Facebook, and LinkedIn. Additionally, I revamped key webpages on the existing website and developed landing pages for important campaigns throughout the year.