I’ve had the privilege of working with some truly inspiring brands across a variety of industries. It’s always exciting to channel my creativity into crafting meaningful content that truly connects with each unique audience. Understanding a brand’s voice and creating content that speaks directly and genuinely to their community is where I thrive. I invite you to explore some of my creations.

Creating a structured and efficient system that all departments can follow and review is crucial for seamless collaboration. By planning one to two months in advance, we ensure that every post aligns with the brand’s strategy, stays on schedule, and allows time for adjustments when needed. It’s all about setting up a smooth process that drives results!

A well-defined brand guide is essential for effective social media management at any stage of a companies development. It ensures consistency across all platforms, allowing a brand to communicate its message clearly and cohesively. A brand guide can help to maintain a unified voice, style, and visual identity, which not only strengthens brand recognition but also fosters trust with their audience. By establishing clear guidelines, businesses can effectively communicate their values and connect authentically with their target audience.

Sugar Coded is a trendy online boutique that I launched as a meaningful passion project to celebrate and promote women in STEM, culture, and diversity. Each piece was thoughtfully created to tell a story—featuring limited-edition t-shirts I designed and printed myself, vibrant stickers with original designs, and high-quality custom bracelets, handmade with care. This project allowed me to combine creativity with purpose, driven by my dedication to amplifying underrepresented voices in tech and empowering minorities to shine.

Welcome to “Project Undercover Influencer,” where I share my unique journey of going undercover as a tech influencer. Unlike most, my goal wasn’t driven by money or fame, but by a desire to understand the intricacies of social media metrics and algorithms. I set out to test what works and what doesn’t, immersing myself in trends, experimenting with viral sounds, and studying audience engagement—especially as Instagram Reels and TikTok were just taking off. This project gave me invaluable insights into influencer marketing, how to leverage it effectively, (and some free stuff!).